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Get Your WordPress Website on Page 1 of Google

Friday, September 8th, 2017

Digital Marketing for WordPress Websites
If your search term is not right for your business, too competitive, or just a keyword that does not generate enough traffic, then you can be wasting your time. If you are inpatient and you do not do the market research, you can be hitting your head against a wall.

Digital Marketing for WordPress
Market research online is very easy, accessible, and honest. It’s unforgiving and available at your fingertips.

What are keywords?
In general terms, keywords are the words or phrases that people use to ask a question.

Free Tools for Market Research
This step is more often than not skipped because, let’s face it, this step is not sexy.

1. Google Keyword Tool
Google has tools that are free and that you can use to do market research. This tool allows you to tap into the database of the data that Google creates using AdWords. Google AdWords is a product that Google uses to sell advertising space to people who want to advertise for a specific keyword.

Google.com/sktool

The 3 prime metrics that we are looking for to find a keyword worth targeting are:

  • volume (how many local monthly searches for this keyword)
  • competition (# of websites advertising against this keyword)
  • commercial value

2. Google Trends
Shows us the amount of people using a keyword search over a particular time. This important because you don’t want to spend time working on SEO for a keyword that is trending downwards and fewer people are searching for the keyword.

3. Google Insights
Gives us a more deep look at search behavior about a keyword. Tells you more insights about a keyword such as where and allows you to make a more informed decision.

Three important concepts to choose the right keyword
1. Volume – the number of people searching on a keyword

2. Competition – what is our competition doing in the marketplace. What clues are they giving to Google. We need to look at the quality and the competition in the marketplace for a keyword. If there is a lot of strong competition for a keyword, then you might want to move on and choose a different keyword. If a lot of people are advertising for a keyword, then it could mean that it has commercial value around the keyword.

3. Market Samurai – eavesdropping on customers and analyze your competition to decide if a keyword is worth going after

WordPress and SEO
So we have put together a list of what we consider to be the best WordPress SEO marketing tools. WordPress is by far the best blogging and CMS tool for SEO and business professionals. One reason is because of the vast number of free plugins that are available. So, take your time to complete the market research and focus on the right keywords to increase traffic with digital marketing for WordPress.

Free WordPress SEO Tools

  • Social Locker (Free Version)
  • WP Social SEO Pro (Free Version)
  • S2 Member (Free Version)
  • WPRobot (Free Version)
  • Thirsty Affiliates (Free)

Advice That Will Surely Help You In Affiliate Marketing

Friday, September 8th, 2017

Maybe you’ve been interested in web marketing, but you aren’t sure where to start. It can seem confusing at first, but setting up an affiliate program for your web site is actually surprisingly easy. In a few simple steps, you can start a great affiliate program that will bring in a steady income.

Online marketing requires a lot more than selling great products; it also requires you keeping an up to date site to work as your digital shop. Use current web layouts or news on your domain to keep the patron’s attention. If you let your design or products run out of date, you will notice that you can’t bring in those same quality customers you could previously.

Signing on with a pay-per-sale affiliate promotion plan is risky but it can pay off. When you have a PPS affiliate, you will only be paid if advertising on your site induces a visitor to make a purchase from the advertiser. This is a rare occurrence. When it does happen, though, the payout can be considerable, possibly even a commission on the product sold.

Make sure you have a strategy before you get into online marketing. You want to prepare a plan of what types of products you want to have available and how you are going to attract attention to your webpage. You can’t expect to just make a webpage and that people will just find it. Plan things out and it should help with bringing people to your webpage.

When building affiliate links on your blog, don’t forget that you need traffic on your site first. If no one is reading your blog, there’s no one to click on your affiliate links, no matter how glowing your recommendation or well-place your advertisements. Build a readership for your blog and then join an affiliate program to take advantage of that traffic.

If you are creating an internet marketing program, be sure to give your affiliates a wide selection of powerful tracking tools. This makes it easier for them to see what links are working and what aren’t, which means better profits for you as well. Also, more powerful tools will attract more experienced marketers.

You can up your productivity in affiliate marketing by simply clearing out the clutter from your mind and from your desk. Ensure that you’re only focusing on internet marketing by making sure your desktop is free and clean, and also tidy up a bit in your immediate line of sight. Multiple studies show that a cluttered desk equals a cluttered mind.

It is important as an affiliate that you send your traffic to quality product pages, not to squeeze in pages and other undesirable pages that may turn them off. You can bypass opt-in pages of websites by using link-cloaking tools and sending your customers directly to sales letters and landing pages.

Once you know what you’re doing, setting up an effective and profitable affiliate promotion program is a snap. Before you know it, you’ll be earning money and attracting more visitors to your site. Just remember what you’ve learned in this article, and you’ll have no trouble getting your affiliate program going.